CD Peintre

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CD Peintre, a well-established company in its region, was facing significant challenges related to attracting and retaining its workforce. Operating in a highly competitive sector where multiple companies compete for the same talent, it sought concrete and distinctive ways to stand out as an employer of choice among both the local community and specialized workers. The leadership team reached out to us for support in showcasing their organizational culture, with the main objective of strengthening their employer brand positioning and bringing their internal identity to life externally.

To kick off this strategic initiative, an internal survey was conducted with all staff members. The goal: better understand employees’ perceptions, motivations, and expectations in order to build an employer brand that reflects their lived reality. This consultation phase made it possible to gather valuable insights and actively engage employees in the reflection process, immediately strengthening their commitment to the project.

The survey results served as the foundation for defining a clear and authentic Employee Value Proposition (EVP), visually expressed through a new brand identity. This identity was then brought to life across various communication tools, including a redesigned website, the creation of engaging visual content, and the production of a corporate video showcasing the organization’s human strengths, shared on social media to maximize reach.

The impact was felt quickly. The project generated a strong sense of pride among employees, an increased feeling of belonging, and better team cohesion. Externally, the organization’s visibility rose significantly, and CD Peintre saw a notable improvement in the quality of applications received — making recruitment easier and positioning the company as a more attractive employer within its market.

*External credits
Survey platform & expertise: EPSI