{"id":1060,"date":"2025-10-30T02:03:30","date_gmt":"2025-10-30T02:03:30","guid":{"rendered":"https:\/\/adhesion.ca\/marketing-rh\/"},"modified":"2026-03-03T15:18:58","modified_gmt":"2026-03-03T15:18:58","slug":"hr-marketing","status":"publish","type":"page","link":"https:\/\/adhesion.ca\/en\/hr-marketing\/","title":{"rendered":"HR Marketing"},"content":{"rendered":"\n
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HR Marketing<\/h1>\n\n\n\n
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Candidate Journey Diagnosis and Mapping<\/a><\/p>\n\n\n\n

Employer Competitor Analysis<\/a><\/p>\n\n\n\n

Job Postings<\/a><\/p>\n\n\n\n

Careers Page<\/a><\/p>\n\n\n\n

Persona Definition<\/a><\/p>\n\n\n\n

Employee Value Proposition (EVP)<\/a><\/p>\n\n\n\n

Recruitment Campaign<\/a><\/p>\n\n\n\n

Social Media or Digital Advertising<\/a> Templates<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Capture attention. Inspire action.<\/h2>\n\n\n\n

HR marketing turns your postings, campaigns, and tools into powerful attraction drivers.
With creative strategies and compelling messaging, your opportunities stand out \u2014 and attract the right talent.<\/p>\n<\/div>\n<\/section>\n\n\n\n

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Candidate Journey Diagnosis and Mapping<\/p>\n\n\n\n

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Is the labour shortage giving you a headache? Would you like to simplify and improve your recruitment process but don\u2019t know where to start? <\/h2>\n\n\n\n

This analysis helps you clearly understand the strengths and improvement opportunities within your recruitment processes and candidate journey \u2014 from job posting to application, through every step of the hiring process up to onboarding.
This workshop will help you better visualize your current candidate experience and provide practical advice and recommendations to help you improve it.<\/p>\n\n\n\n

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Employer Competitor Analysis<\/p>\n\n\n\n

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Tired of losing great candidates and employees to your talent competitors? <\/h3>\n\n\n\n
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A comparative analysis of your employer competitors gives you a broader view of the techniques, communication approaches, and strategies they use to position themselves. What are the current trends in your industry? What value proposition are your competitors offering? This information becomes a valuable tool in shaping and strengthening your own employer brand positioning.  <\/p>\n<\/div>\n\n\n\n

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Job Postings<\/p>\n\n\n\n

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Tired of using outdated job posting templates?
Wish your postings were more modern and appealing?<\/h3>\n\n\n\n

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Let us create job posting templates that follow industry best practices and inspire candidates to apply with confidence. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Careers Page<\/p>\n\n\n\n

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Is your Careers page meeting candidate expectations?<\/h3>\n\n\n\n

A strong employer brand requires a high-performing and attractive Careers page.
This section is essential \u2014 often the first point of contact for potential candidates. Optimize it to deliver a smooth, intuitive candidate experience that reflects the reality and values of your organization. Create a positive and compelling first impression.<\/p>\n\n\n\n

When candidates explore your Careers section, it\u2019s crucial that they experience something that truly represents your workplace and gives them an appealing, authentic sense of what their future could look like with you.  <\/p>\n<\/div>\n<\/section>\n\n\n\n

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Persona Definition<\/p>\n\n\n\n

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Want to maximize the impact of your recruitment efforts by refining your understanding of candidate profiles? <\/h3>\n\n\n\n

A persona is the representation of the target audience for a specific role\u2014an illustrated snapshot of the shared traits within a particular candidate group. Who are these groups? What are their attributes and characteristics?
What do they look for in a potential employer?
What motivates them, and what goals are they pursuing? What key attraction elements should be highlighted?
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Through this exercise, you will receive clear, visual summaries of several candidate personas, enabling you to implement targeted, effective strategies and actions that truly resonate\u2014and persuade them to apply to your organization. <\/p>\n\n\n\n

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Employee Value Proposition (EVP)<\/h6>\n\n\n\n
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Have you defined your employer brand positioning?
Is it aligned with what your talent truly wants?<\/h3>\n\n\n\n
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The distinctive promise of your employer brand is crafted to help you stand out and attract the best talent in your industry. Your Employee Value Proposition refers to the full range of concrete and compelling benefits your organization offers current and future employees in exchange for their skills, expertise, and experience.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n

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Recruitment Campaign<\/p>\n\n\n\n

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Are you visible and persuasive in your search for top talent?<\/h3>\n\n\n\n
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Design a recruitment campaign that is both impactful and strategic. With a combined expertise in human resources, communications, and marketing, your campaign will stand out through authentic messages and targeted distribution\u2014effectively attracting the candidates you truly want to reach.<\/p>\n<\/div>\n\n\n\n

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Social Media or Digital Advertising Templates<\/p>\n\n\n\n

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Do your job postings truly capture the attention of your target candidates?<\/h3>\n\n\n\n

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Boost your visibility and increase the impact of your job ads on social media and digital platforms with customized, professional templates. Optimize your recruitment efforts with visual and written communication tools that are attractive, effective, and aligned with your employer brand.<\/p>\n<\/div>\n<\/section>\n\n\n\n

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