{"id":1062,"date":"2025-10-28T19:35:56","date_gmt":"2025-10-28T19:35:56","guid":{"rendered":"https:\/\/adhesion.ca\/marque-employeur\/"},"modified":"2026-03-03T17:12:34","modified_gmt":"2026-03-03T17:12:34","slug":"employer-brand","status":"publish","type":"page","link":"https:\/\/adhesion.ca\/en\/employer-brand\/","title":{"rendered":"Employer brand"},"content":{"rendered":"\n
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Expertise<\/p>\n\n\n\n

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Employer Brand<\/h1>\n\n\n\n
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Survey<\/a><\/p>\n\n\n\n

Focus Groups and Individual Interviews<\/a><\/p>\n\n\n\n

Results Presentation<\/a><\/p>\n\n\n\n

Employer Competitor Analysis<\/a><\/p>\n\n\n\n

Employee Value Proposition (EVP)<\/a><\/p>\n\n\n\n

Employee Journey Diagnosis and Mapping<\/a><\/p>\n\n\n\n

Engagement and Co-Creation Workshop<\/a><\/p>\n\n\n\n

Manager<\/a> Training and Support<\/p>\n\n\n\n

Moments-of-Truth Mapping<\/a><\/p>\n\n\n\n

Strategic Action Plan<\/a><\/p>\n\n\n\n

Action-Plan Rollout<\/a> Support<\/p>\n\n\n\n

Ideation<\/a><\/p>\n\n\n\n

Brand Identity Design<\/a><\/p>\n\n\n\n

Video Production<\/a><\/p>\n\n\n\n

Design of Various Visual Tools<\/a><\/p>\n\n\n\n

Careers Page
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Strategic Employer Brand Deployment Support<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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A strong culture tells its own story.<\/h2>\n\n\n\n

Your employer brand is the story your employees live every day.
By clarifying and elevating it, you cultivate alignment and engagement while naturally attracting new talent.<\/p>\n<\/div>\n<\/section>\n\n\n\n

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Survey<\/p>\n\n\n\n

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Don\u2019t want to rely on hearsay?
Want real, concrete insights into your culture? <\/h2>\n\n\n\n

Here, we assess the current state of your culture by gathering insights from employees and managers to identify key strengths and challenges across the different dimensions of their work experience \u2014 each one representing a potential lever for attraction, retention, and engagement. This step is essential, as it helps you take the true pulse of your culture. After all, an employer brand must remain authentic and aligned with the reality lived by the employees. <\/p>\n\n\n\n

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At the end of this step, our analysis and interpretation report will give you a clear picture of the employee and\/or manager experience within your organization.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Focus Groups and Individual Interviews<\/p>\n\n\n\n

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Do your survey results raise some questions?<\/h3>\n\n\n\n
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These sessions, bringing together employees and managers from different departments, help deepen the understanding of the results obtained in the initial survey. They make it possible to highlight strengths and challenges, as well as concrete ideas and recommendations to improve organizational culture.<\/p>\n<\/div>\n\n\n\n

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Results Presentation<\/p>\n\n\n\n

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Would you like the results to be presented by a neutral third party?<\/h3>\n\n\n\n
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Whether you need to present the results to senior leadership, managers, or employees, we can take care of this step for you by preparing and tailoring the presentation to the intended audience and your expectations.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Employer Competitor Analysis<\/p>\n\n\n\n

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Tired of losing great candidates and employees to your talent competitors? <\/h3>\n\n\n\n

A comparative analysis of your employer competitors gives you a broader view of the techniques, communication approaches, and strategies they use to position themselves. What are the current trends in your industry? What value proposition are your competitors offering? This information becomes a valuable tool in shaping and strengthening your own employer brand positioning.<\/p>\n<\/div>\n<\/section>\n\n\n\n

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Employee Value Proposition (EVP)<\/p>\n\n\n\n

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Have you defined your employer brand positioning?
Is it aligned with what your talent truly wants?<\/h3>\n\n\n\n

The distinctive promise of your employer brand is crafted to help you stand out and attract the best talent in your industry. Your Employee Value Proposition refers to the full range of concrete and compelling benefits your organization offers current and future employees in exchange for their skills, expertise, and experience.<\/p>\n\n\n\n

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Employee Journey Diagnosis and Mapping<\/h6>\n\n\n\n
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Looking to reduce your turnover?<\/h3>\n\n\n\n
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This analysis aims to help you better understand the strengths and improvement opportunities across the processes and stages of the employee lifecycle \u2014 from onboarding to off boarding, including professional development, communication, recognition, working conditions, and several other related themes.<\/p>\n\n\n\n

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This exercise will give you a clear picture of your current employee experience and provide practical advice and recommendations to help you enhance it.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n

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Engagement and Co-Creation Workshop<\/p>\n\n\n\n

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You understand your challenges but aren\u2019t sure how to address them? <\/h3>\n\n\n\n

Our collaborative workshops serve as a springboard for idea generation, ensuring that every strategy is co-created with the people who experience it daily. <\/p>\n\n\n\n

This workshop aims to identify quick wins<\/strong> \u2014 rapidly deployable internal actions that improve the employee experience. This approach helps build momentum by delivering fast results, paving the way for larger changes to follow, all while engaging your teams through their involvement in developing concrete solutions to real challenges.  <\/p>\n<\/div>\n<\/section>\n\n\n\n

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Manager Training and Support<\/p>\n\n\n\n

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Would you like to empower and equip your managers to improve the employee experience within their own teams? <\/h3>\n\n\n\n
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This training helps your managers better understand, communicate, and discuss the survey results specific to their sector. It also guides them on how to take concrete action to develop an effective and engaging action plan.  <\/p>\n<\/div>\n\n\n\n

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Moments-of-Truth Mapping<\/p>\n\n\n\n

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Do you want to identify and optimize the key moments of your employee experience?<\/h3>\n\n\n\n
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Moments of truth represent particularly impactful points in an employee\u2019s journey, such as onboarding, the first formal feedback session, or performance review. These moments are crucial because they shape the perceptions, emotions, and impressions that influence the employee\u2019s overall experience within the organization.  <\/p>\n\n\n\n

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The goal of this exercise is to visually map these key moments to give you a comprehensive view of your strengths, challenges, and recommendations \u2014 helping you prepare and act effectively.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Strategic Action Plan<\/p>\n\n\n\n

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Would you like to benefit from our recommendations to help you develop an action plan for your employee or manager experience? <\/h3>\n\n\n\n
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Whether you need a high-level plan or a more detailed roadmap, our experts will help you structure and prioritize your next steps over time \u2014 from quick wins to larger, more ambitious initiatives. <\/p>\n<\/div>\n\n\n\n

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Action-Plan Rollout Support
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Ready to roll out your action plan?
Looking for a helping hand to stay focused on your key priorities?<\/h3>\n\n\n\n

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We can support you in implementing your HR initiatives to ensure lasting alignment with your desired employer brand positioning.<\/p>\n<\/div>\n<\/section>\n\n\n\n

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Ideation<\/p>\n\n\n\n

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What will be the theme of your employer brand campaign?<\/h3>\n\n\n\n
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This step consists of defining the central concept that will guide all communications related to your employer brand \u2014 in words and visuals \u2014 and adapting it to various communication channels (social media, internal signage, website, etc.).<\/p>\n<\/div>\n\n\n\n

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Brand Identity Design<\/p>\n\n\n\n

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How will your visual identity come to life?<\/h3>\n\n\n\n
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Creation or refinement of your employer brand\u2019s visual identity, including a logo, a brand style guide, and visual adaptations tailored to different platforms (print, digital, internal signage, social media, etc.).<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n

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Video Production<\/p>\n\n\n\n

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Give your people a voice.
Showcase your culture through video.<\/h3>\n\n\n\n
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Creation of engaging video content that highlights your organizational culture, employee testimonials, and employer value proposition.<\/p>\n<\/div>\n\n\n\n

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Design of Various Visual Tools<\/p>\n\n\n\n

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Do your communication tools effectively tell your employer brand story?<\/h3>\n\n\n\n
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Creation of static or dynamic communication materials tailored to your organization\u2019s needs, such as posters, brochures, infographics, social media templates, and other visual formats that support the promotion of your employer brand.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Careers Page<\/p>\n\n\n\n

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Is your Careers page meeting candidate expectations?<\/h3>\n\n\n\n

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A strong employer brand requires a high-performing and attractive Careers page.
This section is essential \u2014 often the first point of contact for potential candidates. Optimize it to deliver a smooth, intuitive candidate experience that reflects the reality and values of your organization. Create a positive and compelling first impression.<\/p>\n\n\n\n

When candidates explore your Careers section, it\u2019s crucial that they experience something that truly represents your workplace and gives them an appealing, authentic sense of what their future could look like with you. <\/p>\n\n\n\n

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Strategic Employer Brand Deployment Support<\/h6>\n\n\n\n
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Would you like expert support at this long-awaited stage to create the WOW effect you\u2019re aiming for?<\/h3>\n\n\n\n
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Structuring and implementing your internal and external launch plan to ensure smooth, engaging communication that maximizes employee engagement<\/strong> and strengthens your visibility with external talent.<\/p>\n\n\n\n

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